Digital Strategist

Hi, I'm Rory Flynn, an experienced

Digital Strategist

Strategic and Creative

I provide strategic and creative solutions for SMEs, digital agencies and government organisations locally and nationally. I’m highly experienced and disciplined in creating multichannel brand experiences.

 

I have over 20 years experience as a Digital Producer and Strategist for both commercial and government organisations. I work with cross functional teams, to oversee the design and build of digital assets that meets both commercial outcomes and customer needs.

Business Development0%
Brand Strategy0%
Client Liaison0%
Customer Experience0%
Production Management0%
Sales & Marketing0%
WEB DEVELOPMENT0%
User Experience0%

About Rory Flynn

My superpowers
Strategy

Research, analyse and formulate solutions that deliver the best outcomes for the business and provide good ROI.

Consultancy

Provide high level strategy, assemble crack teams and maintain a cohesive customer experience for brands.

Production

Manage resources and stakeholders to ensure all deliverables are met, on time and on budget.

Creativity

Take ideas from concept to completion and create brand assets for video, web, digital and print.

Case Studies

EDUCROWD GOTO MARKET STRATEGY

Rory Flynn was engaged as a Marketing and UX Design consultant for a startup requiring a GoTo market plan for a niche global software product that addressed skills and competency deficits within enterprises. The product already had global reach but required scaling. Deliverables included brand positioning, customer acquisition strategy, marketing/sales pipeline solution and interface design. Rory was responsible for brand development, user/customer experience and digital production.

ENCOMPASS ELEARNING SOLUTION

Rory Flynn produced an elearning solution for a not-for-profit NDIS Provider.  Rory was responsible for design and digital production management. Deliverables included a digital Pre-Training review process that identifies current competencies including literacy and numeracy skills prior to enrolment in training, a LMS solution for the organisation to facilitate the training, and mobile-friendly, accessible and SCORM compliant courses to engage disabled and high-need individuals seeking competency to enter the workforce. A stakeholder acquisition strategy was developed to maximise the opportunity for the organisation and leverage this project to monetise other training services.

WINE GEELONG DIGITAL SOLUTION

Rory Flynn created a digital membership platform for Wine Geelong, peak body for the Wine Industry in the Geelong Region. Project outcomes included brand strategy, market research, digital marketing and production of a membership website that showcases all local wineries and engaged the community via interactive map, itinerary building and tourism.Rory was responsible for project management, stakeholder engagement, brand development, UX and digital production.

THE LABORATORY DIGITAL STOREFRONT

Rory Flynn created a digital storefront concept that links the ecommerce experience with in-store lead activation, customer engagement and a creative point of difference within a highly competitive retail landscape. Rory was responsible for project management, UX design and digital production. Deliverables included a new marketing concept for online/offline activations, brand consolidation, ecommerce solution and a roadmap for future marketing project s that stay true to brand.
Rory Flynn | Geelong Digital Producer | The Company People Web Design Digital Production | Clever Digital

THE COMPANY PEOPLE

Rory Flynn was successfully awarded an ecommerce project involving the purchase and  delivery of online company registration forms by one of Australia’s leading company formation operations. Rory was responsible for project management, brand development and digital production.

ECOCARE CARBON

Rory Flynn created a digital carbon trading system that links consumers with environmental government incentives. Rory was responsible for project management and digital production. Deliverables included a lead generation site and a wholesale carbon trading platform accessible onsite during LED installation via tablet.

Rory Flynn | Geelong Digital Producer | Ecocare Carbon SAAS Development Web Design | Clever Digital
Rory Flynn | Geelong Digital Strategist | Think Recycle App Development Web Design Digital Production | Clever Digital

THINK RECYCLE

Rory Flynn was successfully awarded a tender to create and implement a household recycling awareness campaign across five councils. Rory was responsible for project management, brand development and digital production. Deliverables included website, Android/iOS mobile app, interactive recycling game, PPC, social, print, press, video and educational tools.

WARDY IT

Rory Flynn redesigned a new website and sub-brands for Wardy IT, Australia’s Leading Microsoft Data Platform Consultants, Trainers and Data Analytics Specialists. Rory was responsible for brand development and digital production. Deliverables included a lead generation ecommerce site, sub branding, case studies and videos.

Rory Flynn | Geelong Digital Designer | Wardy IT Web Design | Clever Digital

SUMMARY

Rory has fostered excellent ongoing relationships with SMEs and major organisations in Melbourne, Sydney, New Zealand and Geelong, achieved through consistent and creative problem solving, responsive delivery of services and ultimately, high quality outcomes that speak for themselves.

 

With a strong background in Business Development, Digital Production, Studio Management and Creative Direction, Rory is able to manage creatives, programmers and vendors to produce complex functional tools that are intuitive and easy to use.

 

Rory is currently engaged as a preferred supplier for clients including Lion, Knight Frank, The Gordon and the City of Greater Geelong. Past clients include Victorian Hospitals Industry Association (VHIA), Australian Government Department of Education, Employment and Workplace Relations (DEEWR), Geelong Manufacturing Council, Colonial First State, G21, Colliers International and the Salvation Army.

KEY PROJECTS

Digital Producer/Lead Designer for the following large projects:

  • Lion (Leadership Program AUS) – Enterprise eLearning project
  • Lion (Finance Assessments NZ) – Enterprise eLearning project
  • Knight Frank (Market Square) – Brand Management, Digital Marketing, Social Media Marketing
  • Pathoflow – Android/iOS app, ecommerce website, Technical Guide
  • Barwon Regional Waste Management Group (Think Recycle) – Android/ iOS app, online game, digital marketing, press campaign
  • Attorney Generals Office/The Gordon (Ongoing PD for Marriage Celebrants) – National eLearning project
  • Department of Education, Employment & Workplace Relations/The Gordon/Steggles (How Do You Know?) – National eLearning project
  • Department of Education, Employment & Workplace Relations/The Gordon (Trade Talk) – National eLearning project
  • Blue Circle Southern Cement/The Gordon (Contractor Induction) – National eLearning project
  • The Gordon (Sessional Staff Induction)

Testimonials

  • Anyone who has worked with Creative Teams would understand the challenges involved, especially in relation to producing an outcome that aligns with your business needs. I have utilised Rory's services in many different capacities over the last 5 years and find his flexibility, understanding of my requirements and exceptional customer services makes his a stand out above his competitors.

    - SARLA HOLMES - Strategic and creative marketing professional delivering results.

  • Rory understands brand concepts, brand personality, as well as time and financial constraints that are always important for business owners and managers. Nothing is ever too much trouble for Rory - he knows the personality of my business inside and out and never fails to remember the little intricacies I need for business or web design.

    - VANESSA JENNINGS

  • Having worked with Rory professionally for over 15 years as college, client and contractor, I can attest to his wisdom in all aspects of the digital arena. Rory has never dismissed a challenge and will always produce an outcome that both benefits and compliments his client. Rory is not only results driven, he is integral to the result, and his ever widening cohort of loyal clients will continue to enhance his position as one of the most innovative practitioners in his stated skill sets. I highly recommend Rory in all fields related to Digital Marketing, Brand Development and Design.

    - BRAD CHAPMAN - Application Support Analyst & Developer at The Gordon

Contact

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