I’m a Digital Specialist that provides strategic and creative solutions for SMEs, digital agencies and government organisations locally and nationally. I’m highly experienced and disciplined in creating multichannel brand experiences.
I have over 15 years experience as a Digital Designer and Digital Producer for both commercial and government organisations. I work with cross functional teams, to oversee the design and build of digital assets that meets both commercial outcomes and customer needs.
As a strategist, I research, analyse and formulate solutions that deliver the best outcomes for the business and provide good ROI.
As a consultant I provide high level strategy, assemble crack teams and maintain a cohesive customer experience for brands.
As a producer, I manage resources and stakeholders to ensure all deliverables are met, on time and on budget.
As a designer, I take ideas from concept to completion and create brand assets for video, web, digital and print.
Rory Flynn was engaged as a Marketing and UX Design consultant for a startup requiring a GoTo market plan for a niche global software product that addressed skills and competency deficits within enterprises. The product already had global reach but required scaling. Deliverables included brand positioning, customer acquisition strategy, marketing/sales pipeline solution and interface design. Rory was responsible for brand development, user/customer experience and digital production.
Rory Flynn produced an elearning solution for a not-for-profit NDIS Provider. Rory was responsible for design and digital production management. Deliverables included a digital Pre-Training review process that identifies current competencies including literacy and numeracy skills prior to enrolment in training, a LMS solution for the organisation to facilitate the training, and mobile-friendly, accessible and SCORM compliant courses to engage disabled and high-need individuals seeking competency to enter the workforce. A stakeholder acquisition strategy was developed to maximise the opportunity for the organisation and leverage this project to monetise other training services.
Rory Flynn created a digital membership platform for Wine Geelong, peak body for the Wine Industry in the Geelong Region. Project outcomes included brand strategy, market research, digital marketing and production of a membership website that showcases all local wineries and engaged the community via interactive map, itinerary building and tourism.Rory was responsible for project management, stakeholder engagement, brand development, UX and digital production.
Rory Flynn created a digital storefront concept that links the ecommerce experience with in-store lead activation, customer engagement and a creative point of difference within a highly competitive retail landscape. Rory was responsible for project management, UX design and digital production. Deliverables included a new marketing concept for online/offline activations, brand consolidation, ecommerce solution and a roadmap for future marketing project s that stay true to brand.
Rory Flynn was successfully awarded an ecommerce project involving the purchase and delivery of online company registration forms by one of Australia’s leading company formation operations. Rory was responsible for project management, brand development and digital production.
Rory Flynn created a digital carbon trading system that links consumers with environmental government incentives. Rory was responsible for project management and digital production. Deliverables included a lead generation site and a wholesale carbon trading platform accessible onsite during LED installation via tablet.
Rory Flynn was successfully awarded a tender to create and implement a household recycling awareness campaign across five councils. Rory was responsible for project management, brand development and digital production. Deliverables included website, Android/iOS mobile app, interactive recycling game, PPC, social, print, press, video and educational tools.
Rory Flynn redesigned a new website and sub-brands for Wardy IT, Australia’s Leading Microsoft Data Platform Consultants, Trainers and Data Analytics Specialists. Rory was responsible for brand development and digital production. Deliverables included a lead generation ecommerce site, sub branding, case studies and videos.
Rory has fostered excellent ongoing relationships with SMEs and major organisations in Melbourne, Sydney, New Zealand and Geelong, achieved through consistent and creative problem solving, responsive delivery of services and ultimately, high quality outcomes that speak for themselves.
With a strong background in Business Development, Digital Production, Studio Management and Creative Direction, Rory is able to manage creatives, programmers and vendors to produce complex functional tools that are intuitive and easy to use.
Rory is currently engaged as a preferred supplier for clients including Lion, Knight Frank, The Gordon and the City of Greater Geelong. Past clients include Victorian Hospitals Industry Association (VHIA), Australian Government Department of Education, Employment and Workplace Relations (DEEWR), Geelong Manufacturing Council, Colonial First State, G21, Colliers International and the Salvation Army.
Digital Producer/Lead Designer for the following large projects:
Anyone who has worked with Creative Teams would understand the challenges involved, especially in relation to producing an outcome that aligns with your business needs. I have utilised Rory's services in many different capacities over the last 5 years and find his flexibility, understanding of my requirements and exceptional customer services makes his a stand out above his competitors.
Rory understands brand concepts, brand personality, as well as time and financial constraints that are always important for business owners and managers. Nothing is ever too much trouble for Rory - he knows the personality of my business inside and out and never fails to remember the little intricacies I need for business or web design.
Having worked with Rory professionally for over 15 years as college, client and contractor, I can attest to his wisdom in all aspects of the digital arena. Rory has never dismissed a challenge and will always produce an outcome that both benefits and compliments his client. Rory is not only results driven, he is integral to the result, and his ever widening cohort of loyal clients will continue to enhance his position as one of the most innovative practitioners in his stated skill sets. I highly recommend Rory in all fields related to Digital Marketing, Brand Development and Design.