Wine Australia Update

Apr 12, 2018 | Industry News

Wine Australia Update

(12 April 2018)
The latest updates from Wine Australia include:

$50 million Package: Wine Export Grants Reminder – OPEN for applications, closing on the expiration of funds or 1 May 2020, whichever comes first  

Eligible wine producers in Australia can apply for a reimbursement grant of up to AU$25,000 for 50 per cent of specific export promotion activities undertaken in China (including Hong Kong and Macau) and/or the USA. Costs must be incurred on or after 1 January 2018 and applications will be assessed on a first come, first served basis. The program is aimed at supporting small and medium wine producers to secure new distribution channels in China (including Hong Kong and Macau) and/or the USA. View the guidelines and application details on the Wine Australia website.
Quick links

If you have any questions about the Wine Export Grants program before lodging an application, please don’t hesitate to contact Wine Australia (08) 8228 2000.

For more information about the other programs in the Australian Government’s $50 million Export and Regional Wine Support Package, please visit erwsp.wineaustralia.com. You can also subscribe for updates on the $50m Package (view our latest e-newsletter here).

Wine Opinions Data:

A query came to me recently from a region seeking access to the Wine Opinions data. This is an on-going project with US Based Wine Opinions which aims to identify the opportunities for further market share expansion of Australia’s regional and premium price segment wines in the US market over the next five years. Report updates are available for distribution to members at:

https://www.wineaustralia.com/au/research/strategy-3/customer-insights/wop-1401.

Reports

With visitors from Canada in Australia, it is timely to share a Canadian sales trend report MAT Feb. 2018 – http://roryflynn.com.au/winegeelong/wp-content/uploads/2018/04/Canadian-Sales-trends-report-MAT-February-2018-levy-payers-only.pdf

Wine Australia DAM

This week Wine Australia released a Digital Asset Management (DAM) website which contains more than 2,000 images and videos of wine regions and wine related images which are accessible for regions and states to access. Most images are available in high and low resolution. Please feel free to share this with your winery members.

To access this database, please go to www.wineaustralia.imagegallery.me and register in the top right hand corner in the blue button (refer below). Step by step instructions can be found under the Help menu. Please note – registration may take up to 48 hours for approval. Images contain a ‘Wine Australia for Australian Wine’ logo watermark. This will appear on all previews however will not appear on the final downloaded images. Please ensure all images have appropriate credit acknowledgments to Wine Australia and any other third party provider if acknowledged on the downloaded file.

In the coming months we will be in touch again to provide details to regions/states who are interested in sharing their own imagery/videos to be considered for inclusion in the DAM. Approved images will be accessed broadly by the public.

Vintage 2019:

Growers need to act now to prepare for Vintage 2019. Refer to link below for details:

https://www.wineaustralia.com/news/media-releases/growers-to-act-now-to-prepare-for-vintage-2019

China/Asia Ready Workshop:

Wine Australia is pleased to present a series of China/Asia Ready workshops, with the lead speaker Jing Cao of the Chinese Language & Cultural Advice (CLCA). This workshop aims to prepare wine exporters with practical knowledge of cultural differences, what to expect in real business settings and how not to get ‘lost in translation’.

The workshop presentations are available to all levy payers but are especially relevant to the Australian wine business participating in Vinexpo Hong Kong and/or the China Road Show who are strongly encouraged to attend the live workshop on 1 May in Adelaide or 3 May in Melbourne. Details are included at: https://www.wineaustralia.com/whats-happening/events/china-asia-ready-webinar-and-workshops

Recent Posts